Brand Marketing Specialist

The company is looking for an ambitious Brand Marketing Specialist keen to pursue a career in a multinational organisation. The person will report to the Marketing Manager of the company and will be part of a team of professionals responsible for the development and implementation of the marketing strategy in the company.   


Main responsibilities:

  • Participate in developing a corporate marketing strategy and plans to attain business objectives;
  • Plan and coordinate advertising campaigns;
  • Guarantee the consistency of the brand communication and visual identity across all channels and categories;
  • Measure and report the performance of all marketing campaigns in terms of ROI and KPIs;
  • Propose new brand initiatives and generate fact-based business presentations to support new ideas;
  • Lead development of creative briefs for product categories, services and brand programs;
  • Manage all ATL, BTL & POS materials from development and creation to their implementation;
  • Monitor, control and coordinate the approved budget;
  • Assist in choosing vendors and serve as a point of contact: creative, digital, BTL and PR agencies, media buying agencies, and printing houses;
  • Prepare and communicate market and consumer analyses, weekly reports, monthly statistics, yearly based and ad hoc surveys;
  • Track competitors, report on their characteristics and strategic moves;
  • Follow, monitor and propose improvements to align marketing activities with sales team activities;
  • Oversee company social media activities and interactions, work with the digital agency to implement the digital communication plan and ensure the timely response to all comments and messages;
  • Develop and implement sustainable CSR initiatives;
  • Participate in the organization of internal and external company events and initiatives;
  • Effectively collaborate with the other departments for the successful implementation of all planned activities.

In respect of the ideal candidate profile:

  • University Degree in Marketing, Public Relations or Communication;
  • Minimum 2 years’ experience in a similar position (experience as Marketing Specialist in a large corporation would be considered a plus);
  • Ability to successfully run marketing campaigns;
  • Knowledge of integrated marketing communications;
  • Understanding of market research techniques, statistical and data analysis methods;
  • Understanding of media buying and media planning processes, metrics and analysis;
  • Understanding of social media and web analytics;
  • Knowledge of Digital Marketing techniques;
  • Excellent level of written and spoken English;
  • Excellent Microsoft Office skills;
  • Strong analytical and problem-solving skills;
  • Excellent organizational and multi-tasking skills;
  • Outstanding communication and interpersonal abilities;
  • Creativity and commercial awareness;
  • Collaborative and team-oriented attitude.

We offer:

  • A competitive remuneration package;
  • An opportunity for a professional development in a large international company with well-established corporate standards;
  • A dynamic working environment and exposure to international working style.

If you are interested in this opportunity and would like to apply, please send your CV in English to the following email address:

Only shortlisted applicants will be contacted for an interview. All applications will be treated with strict confidentiality.


­­­­­­­­­­­­Keeping your CV:

Please be informed that if, as a result of the recruitment process under this job announcement, you are a shortlisted, but not hired candidate, EKO Bulgaria EAD, UIC 130948987, address Litex Tower, Floor 9, 3, Lachezar Stanchev Street, Izgrev Region, Sofia 1756, (“EKO”) will keep your CV and personal data, provided therein for the term of 6 (six) months after the closure of the specific recruitment procedure under this job announcement. 

During this period EKO will keep your personal data based on its legitimate interest for employees’ recruitment and for the purpose of consideration for satisfaction of its current and future recruitment business needs.

Recipients of your data might be online platforms for job application, our software and hardware service providers, e.g. for electronical correspondence, accountants and payroll experts, recruitment service providers. 
At the end of the above period, or once EKO receives an objection against keeping the above personal data filed by you, your CV will be destroyed permanently without a possibility for recovery.

If you are not a shortlisted candidate, your personal data contained in the documentation provided by you for this specific recruitment process will be deleted immediately after closure of the process.

Any data and documents containing your personal data which we did not request during the recruitment process, but you have provided to us upon your discretion, will also be deleted immediately after receipt to ensure that we process only data needed for the purposes and legal basis above. 

You can at any time contact us and submit your objection against keeping your CV for further recruitment processes using one of the following ways: via letter sent to/delivered in person at: EKO Bulgaria EAD, UIC 130948987, Address: Litex Tower, Floor 9, 3, Lachezar Stanchev Street, Izgrev Region, Sofia 1756, or to our DPO with contact details: e-mail:; phone number: +30 210 6302252; Address: Chimarras 8A, 15125-Marousi, Greece;

You may also use these ways of communication in order to exercise any of the following rights:
- to access and obtain a copy of your personal data, processed by EKO Bulgaria EAD; 
- to require EKO Bulgaria EAD to change incorrect or incomplete personal data;
- to require erasure of your personal data, when the terms for its processing are expired or you filed an objection for further processing.

Please be informed that you also have the right to file a claim with the Commission for Personal Data Protection for unlawful personal data processing.