Marketing and Loyalty Analyst

EKO Bulgaria EAD is part of Hellenic Petroleum Group and operates in the fuel retail sector in the country. The company distributes its products and offers its services through a network of over 90 petrol stations using the EKO trademark.

The company is looking for a self-driven Marketing and Loyalty Analyst keen to pursue a career in a multinational organisation. The person will report to the Marketing Manager of the company and will be part of a team of professionals responsible for the development and implementation of the marketing strategy in the company.   

Main responsibilities:

  • Successfully manage and develop the EKO Loyalty Scheme across EKO Bulgaria operations and key partners;
  • Meet/exceed agreed targets for the development of customer relationships and incremental sales;
  • Develop loyalty strategies and tactics, including gamification strategy, promotional activities and other customer engagement programs;
  • Manage the rewards strategy ensuring that the mix of EKO and partner offers meets member expectations;
  • Participate in the development and implementation of a loyalty mobile application;
  • Manage the Loyalty software platform and all involved suppliers/systems infrastructure support/;
  • Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals, and pollsters;
  • Devise and assess procedures and methods for data collection, including opinion polls, surveys, and questionnaires;
  • Gather information on competitors, conduct analysis on their sales, prices, and methods of distribution, and marketing to thoroughly learn about the competition;
  • Track and forecast trends in sales and marketing, and analyse in detail the data collected to provide management with thorough reports and results;
  • Collect and analyse data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand;
  • Measure the effectiveness of advertising, marketing, and communications strategies;
  • Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.

In respect of the ideal candidate profile:

  • University Degree in Marketing or related field;
  • Minimum 2 years’ experience in a similar position (experience as Marketing Analyst or CRM/Loyalty Analyst in a large corporation would be considered a plus);
  • Understanding of market research techniques, statistical and data analysis methods;
  • Knowledge of SAP (or other ERP systems) and CRM systems would be considered an advantage;
  • Excellent level of written and spoken English;
  • Excellent Microsoft Office skills;
  • Strong analytical and problem-solving skills;
  • Excellent organizational and multi-tasking skills;
  • Outstanding communication and interpersonal abilities;
  • Collaborative and team-oriented attitude.

We offer:

  • A competitive remuneration package;
  • An opportunity for a professional development in a large international company with well-established corporate standards;
  • A dynamic working environment and exposure to international working style.

If you are interested in this opportunity and would like to apply, please send your CV in English to the following email address:

Only shortlisted applicants will be contacted for an interview. All applications will be treated with strict confidentiality.

Keeping your CV:

Please be informed that if, as a result of the recruitment process under this job announcement, you are a shortlisted, but not hired candidate, EKO Bulgaria EAD, UIC 130948987, address Litex Tower, Floor 9, 3, Lachezar Stanchev Street, Izgrev Region, Sofia 1756, (“EKO”) will keep your CV and personal data, provided therein for the term of 6 (six) months after the closure of the specific recruitment procedure under this job announcement. 

During this period EKO will keep your personal data based on its legitimate interest for employees’ recruitment and for the purpose of consideration for satisfaction of its current and future recruitment business needs.

Recipients of your data might be online platforms for job application, our software and hardware service providers, e.g. for electronical correspondence, accountants and payroll experts, recruitment service providers. 
At the end of the above period, or once EKO receives an objection against keeping the above personal data filed by you, your CV will be destroyed permanently without a possibility for recovery.

If you are not a shortlisted candidate, your personal data contained in the documentation provided by you for this specific recruitment process will be deleted immediately after closure of the process.

Any data and documents containing your personal data which we did not request during the recruitment process, but you have provided to us upon your discretion, will also be deleted immediately after receipt to ensure that we process only data needed for the purposes and legal basis above. 

You can at any time contact us and submit your objection against keeping your CV for further recruitment processes using one of the following ways: via letter sent to/delivered in person at: EKO Bulgaria EAD, UIC 130948987, Address: Litex Tower, Floor 9, 3, Lachezar Stanchev Street, Izgrev Region, Sofia 1756, or to our DPO with contact details: e-mail:; phone number: +30 210 6302252; Address: Chimarras 8A, 15125-Marousi, Greece;

You may also use these ways of communication in order to exercise any of the following rights:
- to access and obtain a copy of your personal data, processed by EKO Bulgaria EAD; 
- to require EKO Bulgaria EAD to change incorrect or incomplete personal data;
- to require erasure of your personal data, when the terms for its processing are expired or you filed an objection for further processing.

Please be informed that you also have the right to file a claim with the Commission for Personal Data Protection for unlawful personal data processing.